About
I’m Sarah Greenfield. I set up Green Thread to give schools and businesses access to senior communications experience, without the cost or commitment of a full-time hire.
I spent 13 years working inside schools, running admissions, managing websites, writing for staff, governors and parents. 30 years experience in client relationships, operations and media.
That combination is not common. It means I understand the operational reality of the organisations I work with, and I know what good communications looks like from both sides.
At Immanuel College, when I was Head of Admissions & Marketing, applications and interest increased. The school roll hit its highest point in the college’s history.
That happened in part because the communications were right.
Green Thread is not a start-up learning on the job. It’s everything I’ve learned, packaged as a flexible service for the organisations that need it most.
Based in North West London, working with schools and businesses across North, North West and Central London, Hertfordshire and beyond.
What I care about
Clarity
Communication should be straightforward, accessible and purposeful. If it needs decoding, it isn’t working.
Connection
Good communication builds relationships. That’s true for a school talking to parents and a business talking to customers.
Collaboration
The best results come from working alongside you, not passing on advice from a distance.
Practical Impact
Recommendations should be realistic and achievable. I’d rather give you three things you will do, than thirty you won’t!
What changes when communications are right
At Immanuel College, a sustained and targeted focus on Admissions communications: the website, the enquiry journey, prospectus, personalised, relatable admissions materials, event follow-up: all contributed to an increase in conversion in applications and then acceptances. The school roll reached its highest point in the college’s history,
That outcome came from treating communications as a strategic function, not an afterthought. The same approach applies to any and every school and business that is better than its current communications suggest.
Testimonials
Sarah was a wonderful colleague to work with during a period when significant change was needed across the school. Her calm demeanour, positive outlook and positive energy were invaluable in helping us navigate challenges and move the school forward.
She is highly professional, personable and exceptionally attentive to detail.
Sarah is one of the most professional people I have ever worked with. She remains calm under pressure, is an excellent communicator and always pitches her tone perfectly, whether communicating with governors, staff or parents.
She has a remarkable ability to build positive relationships with stakeholders while remaining focussed on achieving the best outcomes. I would recommend her without hesitation.
Caroline Field,
Former Head Teacher Menorah Foundation School
I appointed Sarah Greenfield as Head of Admissions & Marketing at Immanuel College in 2019. She was the outstanding candidate in a strong field and proved to be an excellent appointment. During her time at the College, pupil applications and acceptances increased significantly, and the school roll reached its highest level in the College’s history.
Sarah managed the admissions process with professionalism, warmth and sensitivity, building strong relationships with prospective families.
Her written communications were consistently polished, well judged and highly effective across a range of audiences. Exceptionally organised and proactive, she managed multiple priorities with calm efficiency.
I can recommend Sarah to future employers and clients without reservation.
Gary Griffin, Former Head Master. Immanuel College
Ready to Move Forward?
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