The Approach
Most organisations know their communications need attention. What stops them acting is not knowing what happens next.
Here’s exactly what working with Green Thread looks like:
The steps
Discovery call (free, 30 minutes)
1
Tell me what’s not working. I’ll ask about your organisation, your audiences, and what you’re trying to achieve.
No preparation needed.
At the end of the call, I’ll tell you honestly what I think will help, and whether Green Thread is the right fit.
Website snapshot (free, 48-hour turnaround)
2
For most new clients, the right starting point is a free website snapshot. I review your website against a ten-section framework and send you a one page traffic light report with your top three priorities. No cost. No obligation. You can act on it yourself if you want to.
Agree the scope
3
If you want to go further, we agree what that looks like: a full audit, a project, a retainer, You’ll know what’s included, what it costs, and what you’ll have at the end, before anything starts.
The work
4
I deliver clear, prioritised recommedations, or I implement them directly, whichever suits you. Either way, you end up with something you can use straightaway, not a lengthy document that sits in a drawer as the team don’t have time to action it.
One-off, or ongoing if you need it. Some clients want a one-off audit. Others want ongoing support. Both are fine. There is no pressure to commit to more than you need.
Timings
Website Snapshot:
48 hours from briefing.
Full website or social media audit: 5-7 working days
Project-based support: agreed at scoping stage
Retainers: start the month following sign-off
Frequently Asked Questions
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The Snapshot is a one page traffic light overview with your top 3 priorities. It’s designed to give you something useful quickly, at no cost. A full audit goes deeper - seven sections, detailed recommendations report, and an optional branded homepage mockup. The Snapshot often leads to the full audit, but there is no obligation.
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Yes. The communication challenges are similar across both sectors: stretched teams, websites that haven’t been updated, social media that’s inconsistent. The context is slightly different but the work is the same.
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Yes. The services, the approach and the pricing all apply to small businesses as much as schools.
The sector knowledge is different, but the communications problems are often identical: a website that doesn’t reflect what the business actually is, social media that’s gone quiet, no one who owns it properly.
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Mostly remotely, which keeps costs down for clients. For clients in Hertfordshire and North London I’m also happy to meet in person when that’s useful.
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No. You can start with a free Website snapshot, commission a one-off audit, or bring me in for a specific project.
A retainer is available if you want ongoing support, but its nevet the starting assumption.
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I’ll send a brief written summar of what we discussed and what I’m proposing. No jargon. no lengthy document. Just what I’ll do, what it costs, and when I’ll deliver it.
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Yes, if requested. Confidentiality is standard to how I work regardless.